A single view of the work completed so far, what's scheduled between now and launch, and how we'll bring the rest of the business along with us. Built to be checked against, not just read once.
Depends on whether today's content review closes everything out, or needs one more short check on 1 Sept. Either way, the site launches straight after content sign-off — it does not wait for the brand template rollout.
Every core service — Assessments, Coaching, Training, Do-IT Profiler and Our Accreditations — reviewed line-by-line against current service delivery, so the rebuild started from accurate, up-to-date content rather than the old site by default.
Top-level navigation, mega-menu structure and the full site map signed off — the backbone everything else has been built and routed against since.
New logos and full brand identity established and signed off at the end of July — the reference point the new site, and later the wider template rebrand, have been built against.
Legal and compliance pass across the new content and policies — privacy notices, safeguarding and complaints pages checked before any of it was treated as ready for launch.
Contact, referral and lead capture forms connected to HubSpot so every enquiry flows straight into the CRM — tested and confirmed ahead of the content rebuild.
Full crawl and benchmark of the current site — Google Analytics, Search Console, Ahrefs rankings and backlinks, and a Screaming Frog scan of both the live site and the new build, so we know exactly what we’re protecting before we switch anything over.
Every page carrying real search value mapped to its best home on the new site, prioritised by traffic and backlinks rather than left to default to the homepage.
Assessments, Coaching, Training, Do-IT Profiler and Our Accreditations pages checked line-by-line against current service delivery, then rewritten to today’s tone of voice and offer — nothing carried over from the old site by default.
Walkthrough of the rebuilt core pages, CTAs and forms; agreed the sitewide move to a single “Contact Us” journey and confirmed the HubSpot integration approach.
SEO migration plan presented and agreed: redirect map, canonical and indexing fixes, and template-level title fixes. Do-IT Profiler rationale, Welcome pack, resource hub and sector pages signed off. Decides whether content is ready to go straight to launch prep, or needs one more short look.
Only happens if today’s review doesn’t fully close content out. A short, focused look at whatever’s outstanding — not a full re-review — keeping 5 Sept as the fallback launch date.
The new site and full redirect map go live as soon as content is signed off — 29 Aug if today’s review closes it out, 5 Sept if we need the contingency check above. Go-live does not wait on the brand template rollout below; that runs in parallel, afterwards.
Refreshed email signatures rebuilt on the new brand in Exclaimer, ready for a final review and sign-off ahead of the launch date so they switch over in step with the new site rather than lagging behind it.
All-company email and the social content series (below) land in the days before whichever go-live date is confirmed.
The full redirect map and the new site ship as a single deployment — no window where old URLs are live without their redirects, or redirects exist without the pages they point to.
Updated XML sitemap submitted to Google Search Console immediately after go-live, and the highest-priority redirects from the migration runbook manually spot-checked live to confirm every one resolves correctly.
GSC Coverage report checked daily for the first week against the captured pre-migration baseline — watching for crawl errors, a spike in “not indexed” pages, or an unexpected ranking drop, so anything wrong is caught in days, not discovered a month later.
Starts once the site is live, not before — logos and brand guidelines circulated once signed off by Dan, with a 48-hour feedback window before they’re treated as final.
Core brand assets and templates published to a shared SharePoint folder; teams invited to add any further templates needing the new look, once Susia has signed off the intake process.
Design works through submitted templates in the order received, five at a time, to keep quality and turnaround predictable. Runs as an ongoing workstream alongside the live site.
A staged rollout, so the rest of the business updates its own materials without us losing control of consistency.
Logos and brand guidelines shared with the wider business this week, once Dan has signed them off.
Business given 48 hours from sharing to flag anything before the guidelines are treated as final.
A shared folder goes up with the brand assets plus our core templates, as a reference point for the whole business.
Once Susia has signed off the process, teams are invited to add any other templates that need updating to the new brand into the shared folder.
Design updates submitted templates in the order they land, five at a time — keeps quality high and gives us a predictable pace to report against.
Sent ahead of go-live so every team hears it from us first, not from a customer.
Full redirect map QA’d before go-live; GSC and GA4 monitored daily for the first week against the captured 12-month baseline.
Priority content gap (the /resources condition hub) flagged and scheduled for rebuild ahead of go-live rather than defaulted to the homepage.
Staging confirmed noindexed; production indexing only switched on at go-live.
Single intake folder, single sign-off gate (Susia), fixed batch size of five so nothing is rushed or missed.
All-company email goes out ahead of launch with a short FAQ so the team can speak to it confidently.
Nothing here is guesswork — every step ties back to real data from the current site, and every handoff has a named owner.